\nWhen working on a series like the Americas Latino Eco
\nFestival I wanted to find a fresh approach as so many concepts had already been
\ntried. Although I observe trends my goal with these posters was to search for simple, concise ideas that would send a message.<\/p>\n

THE IDEA COUNTS
\nI start with lots of words and thumbnail drawings to get the ideas
\nflowing. The five Rs of conservation are reduce, reuse, recycle, restore and
\nreplenish. I played off this mantra by adding to that list with reflect, re-flourish,
\nreawaken and re-imagine.<\/p>\n

GET CONSISTENT
\nOnce I had these themes I was challenged to unite the
\nposter series yet keep each individual poster compelling. I decided to design a
\nbackground element and leaf\/teardrop shape that is a repeating element used in
\ndifferent ways. You can find it in the bird wings, flower petals, tears and
\nleaves. Then I consistently implemented textures I had photographed in my
\nhometown of San Miguel de Allende, Mexico to add emotion to the posters. The
\ndeconstructed type designed by Lulubi Garcia is also a unifying element. <\/div>\n

\nCOLOR AND TEXTURE
\nThe posters below became official campaign posters of the 2008 and 2012 campaigns targeting Latino voters. I employed textural affects and motifs this demographic would connect to. Latinos have no chromphobia so my approach to color was to interpret the vision and determination of the President in vibrant hues they would relate to. I spend long hours developing painting techniques and photographing textures that I can add digitally to my compositions.<\/p>\n\n\n\n\n

<\/a><\/td>\n<\/tr>\n

2008 Obama Election Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n <\/a><\/td>\n<\/tr>\n 2012 Obama Re-election Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n <\/a><\/td>\n<\/tr>\n One World, Many Stories Reading Program for Kids<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n\n\n\n\n <\/a><\/td>\n<\/tr>\n National Book Festival Poster<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n\n\n\n\n <\/a><\/td>\n<\/tr>\n San Miguel de Allende Chamber Music Festival<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n \n<\/div>\n\n\n\n\n <\/a><\/td>\n<\/tr>\n Southern California Fire Relief<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n <\/a><\/td>\n<\/tr>\n Bird Day Illustration for a poster. Type design by U.S. Fish and Wildlife Service.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n <\/a><\/td>\n<\/tr>\n Gil and Lobo Concert Poster<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n\n\n\n\n <\/a><\/td>\n<\/tr>\n Gator by the Bay<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n <\/a><\/td>\n<\/tr>\n Read Across America Poster Illustration. Type by CTA.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n\n\n\n\n <\/a><\/td>\n<\/tr>\n Latino Film Festival Poster<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Thanks to Poster Poster for featuring the ReImagine poster I created for the Americas Latino Eco Festival on Poster Monday yesterday. Fresh type design by Lulubi Garcia. Seemed like a good time to look back at some of the other posters I’ve created over the years for a variety of organizations, political and social causes. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[128,108,19,20,21,23,129],"_links":{"self":[{"href":"https:\/\/rafaellopez.com\/wp-json\/wp\/v2\/posts\/737"}],"collection":[{"href":"https:\/\/rafaellopez.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaellopez.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaellopez.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaellopez.com\/wp-json\/wp\/v2\/comments?post=737"}],"version-history":[{"count":0,"href":"https:\/\/rafaellopez.com\/wp-json\/wp\/v2\/posts\/737\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaellopez.com\/wp-json\/wp\/v2\/media?parent=737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaellopez.com\/wp-json\/wp\/v2\/categories?post=737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaellopez.com\/wp-json\/wp\/v2\/tags?post=737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}